Tips on Effective Communication

• Train staff to have good writing skills
• Be persuasive
• Avoid propaganda
• Ensure that your message is clear, concise and complete (3Cs)
• Don't merely recite data, give your interpretation
• Announce major changes to the staff before a press release is made
• Remember that businesses do not talk to other businesses, instead people in business talk with other people
• Avoid being long-winded in your message
• Know that communication is a two-way process: Give your views and be prepared to recieve feedback
• Realise that some communication problems can be easily mended by an awareness of potential problems, by training and education, and by an appreciation of the needs of the target audience. - TCT

Extracted from Today's Manager Apr - May 2005